DAUs – Instagram daily active users: 500 million daily active users access the Instagram app globally.MAUs – Instagram monthly active users: 1 billion monthly active users access the Instagram app globally.Let’s dive into the most jaw-dropping discoveries from one of the most popular Android and iOS apps to date: Instagram Statistics (Top Picks) These emotional ties make it the ultimate platform for brands to connect with their audience, as well as taking advantage of influencer marketing opportunities. People visit Instagram’s free app to connect, discover, and be inspired.
In this data-driven roundup on the platform’s users and demographics, you’ll see exactly why Facebook paid $1 billion in cash and stock to buy the photo-sharing platform 24 months after launch. So how many people use Instagram right now in 2023? How does that translate into terms of scale? Well, almost one-quarter of the world’s active internet users will access the app EACH month! Since its launch in October 2010, Instagram has seen a meteoric rise to 1 billion active users, making it one of the top 4 social networks worldwide.